$0free forever
Free
For breeders building their first site.
- 10 animal records
- Subdomain site (kennel.breedledger.co)
- 3-generation pedigree trees
- Find a Breeder directory listing
- Inquiry form
- Litter announcements
- Classic template
Your breeding program. Three tiers.
Free to start. Pay when your program is ready. No card required at signup.
$29/mo
Starter
For an active breeding program ready to grow.
- 14-day free trial, then $29/mo
- 50 animal records
- Custom domain plus SSL
- All 3 templates with custom colors
- Full genetics predictions
- 5-generation pedigree with cross-breeder links
- Waitlists, deposits, and contracts
- E-signed contracts in-thread, 3 per month
- Blog section + QR codes
- SEO and analytics built in
$49/mo
Professional
For programs running with no limits.
- Unlimited animal records
- Custom domain plus SSL
- Unlimited pedigree depth
- Full genetics predictions
- Unlimited e-signed contracts in-thread
- Advanced analytics
- Priority support
- Removable Breed Ledger badge
All breeder tiers include hosting, SSL, SEO, analytics, unlimited photos, and unlimited site visitors. Annual billing saves two months on Starter and Professional.
Your club. Your registry. Your members.
Your members, dues, registrations, and stud book in one system instead of scattered across a form, a payment app, and a spreadsheet. Branded portal, dues collection, animal registration, and pedigree verification under your club's domain. 14-day free trial on Growth.
$49/mo
Org Starter
For new and small registries and clubs getting up and running.
- Branded org portal
- Up to 100 active members
- Up to 500 registered animals
- 2 events per year
- Member dues collection
- Basic animal registration
- 5 GB storage
$99/mo
Growth
For active clubs running a full registry with growing membership.
- Everything in Org Starter
- Up to 500 active members
- Up to 5,000 registered animals
- Unlimited events per year
- Full registry workflows
- Duplicate certificates
- Custom domain
- 25 GB storage
$199/mo
Registry
For established registries with unlimited scale and priority support.
- Everything in Growth
- Unlimited members
- Unlimited registered animals
- Bulk animal import (CSV)
- PDF certificates with org letterhead
- API access (read-only)
- Dedicated onboarding call
- 100 GB storage
Org transactions carry a 1% platform fee (min $0.50, max $3.00). Member dues, registration fees, and event registrations route through Stripe Connect. Payouts land in the club's bank on the schedule the board sets.
Build your registry your way.
Start on any org plan and add only the capabilities your club needs. Every add-on below runs on features that already ship. There is no separate self-serve checkout yet, so we set them up with you.
Public registry browse
$20/mo
Open your full registry to member browsing or a public lookup index, the way established registries run it.
Included on Growth and Registry. Add it to Org Starter.
Custom domain
$10/mo
Serve your club's member portal on your own domain with automatic SSL.
Included on Growth and Registry. Add it to Org Starter.
+100 members
$15/mo
Raise your active-member cap in blocks of 100 beyond your plan's limit.
For clubs growing past their tier before they move up.
+1,000 registered animals
$15/mo
Raise your registered-animal cap in blocks of 1,000 beyond your plan's limit.
For registries scaling their stud book between tiers.
Member shipping labels
Included
Discounted FedEx live-animal labels for your members, managed under Members then Perks.
Available on every org plan with Stripe Connect active.
The 0.5% in plain numbers.
Using Breed Ledger for payments stays optional. If you do route through the platform, every transaction links to the animal and buyer in your account, which makes tax time straightforward. Here is what the fee actually looks like.
Breeder transactions tend to be higher value. At 0.5% with no cap, a $2,500 show prospect costs $12.50 in platform fees. PayPal Goods & Services charges $87.74 on the same sale.
| Transaction | Platform fee |
|---|---|
| $50 breeding deposit | $0.50 |
| $200 stud fee | $1.00 |
| $500 pick deposit | $2.50 |
| $1,000 puppy final | $5.00 |
| $2,500 show prospect | $12.50 |
| $5,000 breeding | $25.00 |
Org transactions are high-volume and lower-value. The $3.00 cap means even a $500 transfer costs the same as a $300 one. Orgs can absorb the fee or pass it through to the payer at checkout.
| Transaction | Platform fee |
|---|---|
| $25 registration | $0.50 |
| $40 event entry | $0.50 |
| $60 litter certificate | $0.60 |
| $100 transfer | $1.00 |
| $250 stud certificate | $2.50 |
| $300+ anything | $3.00 (cap) |
Stripe's processing fee (2.9% + $0.30) comes out of the recipient's gross before the Breed Ledger fee is applied. On a $2,500 puppy, the breeder nets roughly $2,397 after both.
What the price actually gets you.
The honest comparison. Spreadsheets and email are free. They will also leave a 2031 buyer asking a 2024 question with no answer.
Pedigree export
PDF and CSV any time
A scan of a paper certificate
Waitlist to deposit
One record. One link.
Two tabs. Maybe.
DNA verification
Linked to the lab report
A PDF in someone's inbox
Payouts
Stripe Connect to the bank
Venmo, then a board meeting